Mexico City- August 2, 2024 – Square Root Marketing, the independent marketing and public relations agency, is proud to announce its new partnership with CAME (Consejo de Apoyo al Microemprendedor), a pioneer in providing comprehensive digital financial services in Mexico. This collaboration aims to drive financial inclusion and expand access to digital financial services across the country.
With over 30 years of history in the Mexican market, CAME is committed to offering a wide range of innovative solutions for entrepreneurs, salaried employees, and independent workers, aiming to elevate financial inclusion efforts, especially among unbanked populations or people who have access to financial products for the first time.
“We are honored to welcome CAME as our new client and look forward to leveraging our expertise to support their mission of financial inclusion,” said Andrea Padilla, CEO and Founder of Square Root Marketing. “Our goal is to enhance their outreach and impact, helping more people access the financial resources they need to succeed.”
CAME’s portfolio includes savings and investment products, as well as group and individual loans for microenterprises and consumption. Their personalized and agile approach ensures that clients can manage their finances safely and effectively in today’s digital world.
“Choosing Square Root Marketing was a strategic decision for us,” said Pablo Varela, CEO of CAME. “Their proven track record in the marketing and PR industry, combined with their deep understanding of our mission, makes them the ideal partner to help us amplify our message and reach more communities in need of financial services in Mexico.”
This partnership highlights CAME’s commitment to enhancing access to financial services in Mexico by providing innovative, accessible, and efficient solutions for businesses, entrepreneurs, salaried employees, and independent workers. Together, Square Root Marketing and CAME are set to revolutionize the financial landscape in Mexico, bringing about a more inclusive and prosperous future for all.
About CAME
CAME is a SOFIPO, Sociedad Financiera Popular for its acronym in Spanish, with over 30 years of experience in the Mexican financial market, committed to improving the lives of businesspeople, entrepreneurs, employees, and self-employed professionals. CAME offers a comprehensive portfolio of financial services, including savings and investment products, as well as group and individual loans, through a network of more than 180 branches and 2,500 employees across the 32 states of the Mexican Republic.
CAME integrates cutting-edge technology, proprietary and through strategic alliances, including a collaboration with Techreo, to offer modern, efficient and accessible financial services, emphasizing digital transformation and financial inclusion.
CAME seeks to transform the lives and businesses of its clients through technology-driven financial services, ensuring that economically disadvantaged and underserved communities can participate in the formal financial market.
For more information, visit www.came.org.mx or stay connected via LinkedIn, Instagram and Facebook.
About Square Root Marketing
Square Root Marketing is an independent marketing and public relations agency with offices in Miami and Mexico City. Founded and led by women, the agency thrives on a technology-driven approach, specializing in B2B creative marketing, public relations, and storytelling in more than 10 Latin American markets. Their expertise spans diverse sectors including tourism, spirits, technology, banking, and fintech. Notable clients include Marriott International, Diageo, Millicom Tigo, Backbase, 2innovate, and Techreo, among others. The agency is renowned for pioneering flagship programs, including the Thought Leadership program BrandMe Up™, the strategic public relations program Public Square™, and its Generative AI platform SquareScribe™.
For additional information visit www.squarerootmarketing.com or visit the company on Instagram and LinkedIn.
