In partnership with Square Root Marketing, 2innovate successfully launched their flagship platform, Frame Banking™, which has since become a prominent brand in the regional fintech sector.
How did we do it? By translating technical complexities and industry jargon into an easy-to-understand messaging framework tailored to the evolving trends within the fintech landscape. Additionally, we spearheaded launch events that garnered active engagement from leading fintech media outlets and key banking clients within the region.
23 journalists (3 international)
25 published articles
222M impressions
$417K ad equivalency
45 attendees representing 23 companies (12 clients, 33 partners)