Case Study - Backbase | Square Root Marketing I PR & Marketing Agency

Platform is an omni-channel banking solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience.

In partnership with Square Root Marketing, Backbase successfully entered the Latin American market, positioning its brand and educating financial institutions on the benefits of engagement banking.

How did we do it? By developing a 360° multi-country strategy, executing awareness and demand generation campaigns, and managing media relations across key markets.

Ready to elevate your game?

Backbase's Market Entry

Download the Client Story

Revolutionizing Banking:

21 marketing campaigns
1.19k leads generated
241 InMails with a 42% open rate
120 collateral assets created
122 executive LinkedIn posts
15 thought leadership articles
20 press releases
93 interviews managed
919M potential reach

Ready to elevate your game?

Download our case study and discover why Square Root Marketing is your first-choice partner to stand out and succeed in the dynamic landscape of banking & fintech.

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