Case Study - Marriott | Square Root Marketing I PR & Marketing Agency

Marriott International is a global leader in hospitality with a portfolio of more than 8,500 properties under 31 brands across 138 countries. Following the acquisition of the City Express brand in Latin America, SQRM took the lead in orchestrating Marriott's rebranding initiatives and launch activations in Mexico.

In partnership with Square Root Marketing, Marriott International successfully redefined hospitality in Latin America by launching the City Express brand, introducing it to the affordable midscale market.

How did we do it? By creating a LATAM-specific messaging framework, adapting Marriott's brand voice, and establishing visual, logistical, and public relations elements for exclusive press and B2B customer launch events.

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City Express Launch

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Redefining Hospitality in Latin America:

73 journalists at press event
180+ attendees at client event
67 media channels secured

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Download our case study and discover why Square Root Marketing is your first-choice partner to stand out and succeed in the dynamic landscape of banking & fintech.

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