Case Study - Provenir | Square Root Marketing I PR & Marketing Agency

Provenir is the global leader in data analytics software, streamlining the risk decision process for disruptive financial service organizations across 40+ countries. Preovenir processes over 2 billion transactions each year, empowering clients to make informed decisions swiftly and confidently.

In partnership with Square Root Marketing, Provenir successfully positioned alternative data as a key disruptor in the traditional risk decisioning process in the Latin American market.

How did we do it? By crafting a LATAM-specific messaging framework, targeting key media outlets, and highlighting Provenir's role in disrupting the credit approval process to close the region’s financial gap.

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Disruptor of Traditional Risk Decisioning Process

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Positioning Alternative Data as the

6 press releases developed and distributed
6 thought leadership articles
27 interviews secured and managed
$521.3M earned media value

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Download our case study and discover why Square Root Marketing is your first-choice partner to stand out and succeed in the dynamic landscape of banking & fintech.

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