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CASE STUDY

Transforming an Innovator into a Key Player

2innovate is a global SaaS pioneer in next-generation payment
ecosystems with operations in 11 countries. In partnership with Square
Root Marketing (SQRM), 2innovate…

CASE STUDY

From startup to Unicorn: building brand leadership in the Latin American fintech sector

Mambu is a German software company founded in 2011 that offers
infrastructure for banks and financial service providers based on the…

CASE STUDY

Positioning alternative data as the disruptor of traditional risk decisioning process.

Provenir is the world leader in data analysis software that simplifies the risk decision process. Provenir works with disruptive financial services…

CASE STUDY

Redefining Hospitality in Latin America: City Express Launch

Discover how SQRM ignited the launch of City Express by Marriott International in Latin America. From a grand kick-off in Mexico City to immersive real estate and investor events, we brought the brand to life like never before…

CASE STUDY

Revolutionizing Banking: Backbase's Market Entry

Discover how SQRM changed the game for Backbase, creating a 360° multi-country strategy to skyrocket the brand’s visibility and educate the financial sector about their engagement banking platform, starting with Mexico and…   

CASE STUDY

Building the Future of Digital Transactions: The Launch of Frame Banking™

Uncover the story behind the launch of 2innovate’s Frame Banking ™, a groundbreaking SaaS platform for digital transactions. From crafting powerful key messages to hosting influential media events, SQRM set the stage for their…       

CASE STUDY

Leading Meetings & Events in the Caribbean and Latin America

Learn how we elevated the social selling index of a leader of the hospitality industry and established her as a prominent figure in the Meetings & Events field. From compelling and engaging content to participation in…

CASE STUDY

Transitioning from Industry Newcomer to Leader in LATAM

See how our strategic content curation and targeted engagement helped our executive to create a robust online presence in the fintech space. Our efforts have established him as an authoritative figure in his field, expanding his…

CASE STUDY

Strengthening a Fintech Brand's Footprint in LATAM

Discover how our executive became a top leader in LATAM’s fast-growing banking and fintech fields with our help. Our smart plans boosted his visibility and trust in front of his audience on LinkedIn. Today, he is in the top 2% of experts …