The award-winning marketing and communications agency joins IPREX, one of the world’s leading global networks of independent agencies, reinforcing its commitment to help brands lead, innovate, and thrive.
Miami, FL – April 29, 2025- Square Root Marketing, the independent marketing and public relations agency, has officially joined IPREX, one of the world’s largest networks of independent communications agencies. This milestone marks a new chapter in the agency’s growth, reinforcing its ability to support brands across borders with deeper strategic collaboration and regional execution power.
With offices in Miami and Mexico City and teams across Argentina, Colombia and Central America, Square Root Marketing blends strategy and storytelling to elevate brands throughout a multi-country area in Latin America. Its expertise spans Public Relations, Field Marketing, and Thought Leadership, disciplines that help emerging and established companies build reputation, relevance, and long-term value.
IPREX is a global network of over 1,100 professionals in more than 100 markets worldwide, built on the belief that independent agencies deliver more value through agility, cultural understanding, and personalized service. Membership offers access to shared knowledge, global best practices, and cross-market collaboration opportunities.
«Joining IPREX aligns perfectly with our mission to create bold, culturally intelligent communications strategies that drive business impact,» said Andrea Padilla, Founder & CEO of Square Root Marketing. «This partnership allows us to remain proudly independent while offering our clients the global perspective, network, and innovation they need to lead in fast-changing markets.»
Alexandra Mayhew, Executive Director of IPREX, also welcomed the addition of Square Root Marketing to the network: «What makes Square Root Marketing a strong addition is its proven ability to work across borders, complementing the regional expertise of our existing partners in Mexico, Chile, Brazil and beyond,» Mayhew said. «Together, they reflect our commitment to deepening connections and growing with purpose in Latin America.»
As a member of IPREX, Square Root Marketing positions itself to lead regional conversations with global relevance, helping brands grow beyond borders while staying deeply connected to local insights.
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About Square Root Marketing
Square Root Marketing is an independent marketing and public relations agency with offices in Miami and Mexico City. Founded and led by women, the agency thrives on a technology-driven approach, specializing in B2B creative marketing, public relations, and storytelling in more than 10 Latin American markets. Their expertise spans diverse sectors including tourism, spirits, technology, banking, and fintech. Notable clients include Marriott International, Diageo, Millicom Tigo, Mambu, Backbase, and 2innovate, among others. The agency is renowned for pioneering flagship programs, including the Thought Leadership program BrandMe Up™, the strategic public relations program Public Square™, and its Generative AI platform SquareScribe™.
For additional information visit www.squarerootmarketing.com or follow the company on Instagram and LinkedIn.
