This strategic B2B marketing alliance between two women-founded agencies aims to enhance storytelling, data-driven campaigns, and multilingual reach across the Americas.
Miami, FL – July 9, 2025 – Square Root Marketing, a leading independent B2B marketing and public relations agency with regional operations across the Americas, has entered into a strategic B2B marketing alliance with Siy Communications, a full-service Massachusetts-based agency specialized in branding and marketing for clients in the plastics and manufacturing industries.
This marketing alliance expands Square Root Marketing’s creative, digital, and operational strengths while reinforcing its deep industry specialization. Together, the agencies will deliver comprehensive solutions – from brand development and executive visibility to AI-powered content and strategic communications – aimed at elevating reputation and accelerating growth.
«A Defining Moment for B2B Growth»
“This marks a defining moment for Square Root Marketing,” said Andrea Padilla, Founder & CEO. “We’re excited to join forces with Siy Communications to create even more value for our B2B clients across industrial and manufacturing sectors.”
Founded in 2003, Siy Communications brings two decades of experience and a strong track record in the plastics and manufacturing industries. Known for precise execution and creative strategy, Siy has helped shape the voice of top-tier industrial brands.
Key Benefits of the B2B Marketing Alliance
- Larger, cross-functional team
- Broader regional and multilingual reach
- Access to advanced tools for data-driven strategies
By combining Siy’s sector expertise with Square Root’s creative and digital capabilities, clients will benefit from:
- Tailored B2B brand strategies
- Smarter media relations
- AI-driven content and analytics
- High-impact marketing aligned with business growth
“This partnership is about scale, strength, and shared vision,” said Andrea Siy, President of Siy Communications. “Together, we’re offering clients the best of both worlds: deep B2B industry knowledge and bold, tech-powered marketing strategies.”
About Square Root Marketing
Square Root Marketing is a woman-led B2B marketing and PR agency with offices in Miami, Boston, Medellín, and Mexico City. With a focus on storytelling and results, the agency serves major sectors such as fintech, tourism, tech, and manufacturing.
Clients include: Marriott International, Diageo, Mambu, Backbase, 2innovate, Teknor Apex, Reel Power, and more.
Visit our website | LinkedIn | Instagram
About Siy Communications
Founded by Andrea Siy in 2003, Siy Communications specializes in branding, digital marketing, and PR for industrial and manufacturing clients. From logos and web design to public relations and email campaigns, they support B2B brands across the U.S. and beyond.
