In collaboration with Square Root Marketing, Backbase successfully hosted ENGAGE Americas 2024, marking the first edition of their annual signature conference in the Americas., The event aimed to inspire American financial institutions to transition from traditional to engagement banking, enhancing their agility and competitiveness.
How did we do it? By meticulously planning and executing event logistics, managing vendor coordination, ensuring financial control, and overseeing the seamless registration and accreditation process.
91 customers/prospects
79 partners
53 Backbase employees
3 guests/media
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