Why SQRM | Square Root Marketing I PR & Marketing Agency

PERSONAL
& dIGITAL

IT'S ALWAYS

FOR US,

Dive into Our Roots

At Square Root Marketing, we bring together creativity, courage, and collaboration, cultivating an environment where innovation flourishes. Our foundation is rooted in an entrepreneurial spirit and a commitment to delivering measurable success for our clients. Meet our team, the heart of our operation and the force driving us forward.

Our Leadership Team

Behind every great idea, there are great minds. Meet our visionary pioneers, the torchbearers of our creative journey. They don’t just lead; they inspire, enabling our collective to reach new horizons while honoring the individual strengths that make us unique.

Andrea Padilla

CEO & Founder

Marketing and Public Relations Strategist with 20 years of experience in brand strategy, executive positioning, B2B marketing… Read More >

Elena Amigorena

Financial Controller

Seasoned professional with over a decade of experience in the fields of Business Administration, Strategic Planning… Read More >

Andrea Padilla

CEO & Founder.

Marketing and Public Relations Strategist with over 20 years of experience in brand strategy, executive positioning, B2B marketing, and Corporate Communications & Public Relations across both domestic and international markets. She boasts vast expertise in the fields of hospitality, travel and tourism, technology, and financial industries. Recognized as one of the top marketing and public relations experts in Latin America, according to The Internationalists 100.

Elena Amigorena

Financial Controller

Seasoned professional with over a decade of experience in the fields of Business Administration, Strategic Planning, Control Management, Human Resources, and Accounting in renowned national and multinational companies. Prior to joining SQRM, she held a pivotal role at Celistics as their Corporate Controlling Manager for Latin America, US, and Spain, where she led human resources planning and compensation processes across the group. Earlier in her career, she served in diverse leadership positions at Artear and Honda Motor de Argentina.

Erika Souza Cruz

Head of Regional Marketing & Communications

Highly skilled professional, fluent in three languages, with over 25 years of experience in Corporate Communications and Brand Management…
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Alejandro Marval

Content & Digital Director

Results-driven and tech-savvy executive with proven results for diverse startups across Latin America and Fortune 500 companies. He has great expertise in content… Read More >

Erika Souza Cruz

Head of Regional Marketing & Communications

Highly skilled professional, fluent in three languages, with over 25 years of experience in Corporate Communications and Brand Management. She is adept at leading public relations and marketing efforts to boost brand engagement, protect reputation, and attract customers across various industries. Before joining Square Root Marketing, she held several leadership roles at Edelman, where she coordinated the design and rollout of multiple campaigns for top-tier companies in the US and Latin America. She was also the Head of Communications at Seekr Technologies.

Alejandro Marval

Content & Digital Director

Results-driven and tech-savvy executive with proven results for diverse startups across Latin America and Fortune 500 companies. He has great expertise in content development and brand management, with 10+ years of experience developing bold and digital-first content strategies that drive brand growth for bottom-line performance. Alejandro is an expert in brand revitalizations for startups, paid and organic media positioning strategy, thought leadership, and management of corporate responsibility programs.

Pablo Cevasco

Creative Director

Experienced Management and Production specialist with 20+ years of proven results working for several Fortune 500 companies… Read More >

Carolina Alliani

Account Director

Marketing and Event Logistics specialist with 12+ years of experience in integrated brand building, communications strategies, and campaigns for…
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Pablo Cevasco

Creative Director

Experienced Management and Production specialist with 20+ years of proven results working for several Fortune 500 companies in consumer products, entertainment, real estate, logistics, hospitality, and financial services industries. Since our inception, Pablo has led countless initiatives for our clients, from product launches and mass events to digital sales campaigns. Pablo holds a Bachelor’s Degree in Advertising & Communication Sciences from Universidad de Palermo and studied Digital Animation at Disney College.

Carolina Alliani

Account Director

Marketing and Event Logistics specialist with 12+ years of experience in integrated brand building, communications strategies, and campaigns for B2C and B2B fields. Carolina is proficient at elevating brand perception, forging strong partnerships, and driving business growth for Fortune 500 companies in the fields of Hospitality, Fintech, and Technology. Skilled in project management, public relations, demand generation campaigns, event management, merchandise logistics, and budget planning. Her personal passions include public speaking, communications, teamwork, dancing, Pilates, and travel

Our Creative Specialists

Each member of our team adds a vital piece to our creative puzzle. By complementing one another, we innovate, push boundaries, and transform challenges into success. Our collective creativity is our secret weapon in crafting compelling strategies that resonate with audiences and drive growth.

Natalia Catan

Jr. Account Manager

A dynamic specialist in global marketing and communication, Natalia excels at crafting captivating stories for brands aiming to make a global impact. She earned her Global Communication Management degree from Universitat Ramon Llull and has honed her skills in international marketing strategies, content creation, and fostering teamwork. With a proven track record at agencies like Interprofit in Barcelona, Natalia has led successful projects for clients across diverse industries.

Outside the professional realm, she finds balance and inspiration through the practice of yoga. Natalia is a valuable asset to any marketing project, bringing a combination of expertise and genuine passion to ensure that brands not only shine but also deeply connect with their audience.

Felipe Aranda

Design Manager

Graphic Designer with almost a decade of experience across diverse industries. Before joining Square Root Marketing, Felipe freelanced for startups and mid-size brands in Latin American countries such as Colombia and Ecuador. He excels in Adobe Creative Suite, UX/UI design, typography, color theory, and visual communication. Known for his keen eye for detail and ability to translate complex concepts into compelling visuals, he consistently delivers high-impact, innovative designs.

Alonso Montano

Copywriter & Content Developer

Bilingual Media and Communications professional with a strong background in copywriting, digital marketing, multimedia production, and journalism. Before joining Square Root Marketing, Alonso was an SEO Department Supervisor and Senior Copywriter at TFC Marketing, leading content development strategies for B2B and B2C clients in various industries. A graduate from Florida International University, Alonso’s interests and passions extend to areas including sports, film, and education.

Ana María Rodríguez

Graphic Designer

Graphic designer with a bold and innovative vision, and expert skills in Adobe Illustrator and social media content management. Prior to her role at Square Root Marketing, Ana worked as a Graphic Lead at Kimera Agency and as a Media Planner at Mozaik Play. With a Bachelor's Degree in Marketing and Advertising from Universidad de Santander and a specialization in Marketing Management from Universidad del Rosario, Ana helps to lead our design strategy in the ever-changing hospitality and tourism sector.

Isabella Conti

Jr. Account Manager

Bilingual Marketing professional with a strong background in social media management, marketing research, advertising, and event planning. Prior to her experience at SQRM, she worked as Marketing Coordinator at Compass, where she introduced inventive techniques that amplified social media campaign results. Additionally, she served as Customer Relations Manager at Plastikgas. She possesses proficiency in utilizing Adobe Creative Suite, Microsoft Office, and Tableau, allowing her to create visually captivating designs and data-driven reports that provide valuable insights.

Maggie Bautista

Mexico Market Leader – PR & Marketing Director for LATAM

Experienced B2B marketing and public relations strategist with more than 20 years working in the technology and communications sector. Prior to her work at Square Root Marketing, she held various leadership positions in Field Marketing for Avaya in Latin America, as well as high seniority positions at Lucent Technologies and AT&T. With an unstoppable, get-it-done attitude, Maggie has effectively placed our clients at the forefront of media coverage in Latin America across fields such as economy, business, conventions, and tourism. Proven capabilities in event management, logistics, and development of 360° brand positioning.

Rodrigo Mesia

Account Manager

Bilingual, detail-oriented, and highly driven Public Relations, Advertising, and Applied Communications professional with experience in sales, customer service, brand communications, and marketing strategies. Prior to his experience at Square Root Marketing, Rodrigo worked as Assistant Account Executive at Interdependence Public Relations and completed an internship in Public Relations at Zapwater Communications. Strong proficiency in Content Development, Adobe Illustrator, InDesign, Facebook Ads, Cision, and Muck Rack.

Dimitra Papatzikos

Operational Manager

Operations leader with more than 20 years of experience in managing strategic resources and technology projects. Prior to her experience at SQRM, Dimitra worked for a Registered Investment Advisor Firm and a Logistics Company in the US. In Venezuela, she worked at the Central Bank of Venezuela and PDVSA. She holds a bachelor’s degree in computer science from the Universidad Central de Venezuela and an Executive Master’s in Telecommunications and Information Technology from the Universidad Catolica Andres Bello.

Sophia Gasca

Senior Account Manager

Public Relations and Project Management specialist with a distinguished track record in shaping communication strategies for global tech giants and successful startups across Mexico and LATAM. Sophia's journey includes key roles at Ronin PR and Grupo Salinas, where she has consistently demonstrated her ability to drive brand visibility, create compelling pitches, handle communication crises, and lead collaborative campaigns. Her extensive portfolio features renowned brands like Lyft, Clip, Bitso, Clara, Wizeline, Dynatrace, and CodersLink.

Sophia stands as a paragon in the field of PR. A graduate from the Universidad Nacional Autónoma de México, she combines her academic background with a wealth of professional experience, showcasing qualities of resilience, adaptability, and an unwavering commitment to achieving exceptional results. Beyond her professional achievements, Sophia harbors a deep passion for urban agriculture, which significantly enriches her multifaceted profile.

Reynaldo Delgado

Senior Account Manager

Senior communications executive with more than 15 years of experience working with multinational brands, startups, and SMBs, spearheading both external and internal communications while contributing to successful, award-winning campaigns.

Before joining SQRM, Reynaldo held various roles at prominent agencies in addition to serving as a communications consultant following a tenured career at Edelman. He is passionate about cause marketing initiatives building brands and has extensive experience working with CPG, F&B, healthcare, technology and travel clients in the U.S. and Latin America. Reynaldo obtained a Bachelor of Science in public relations at one of the top programs in the U.S. after graduating from the University of Florida.

Currently, he leads ESG efforts in Latin America and the Caribbean for one of SQRM's marquee accounts, a UK-based multinational client with operations throughout the region as a leader in premium drinks and major distributor of Scotch whisky. A Miamian and lover of the outdoors, Reynaldo enjoys any opportunity to visit the beach, try new cuisines, and spend time with family and friends.

Embracing the Future Through the Power of AI

We have planted the seeds of Artificial Intelligence in our workflow. Harnessing the remarkable potential of AI technology, we deliver unparalleled precision, tailor-made personalization, and captivating campaigns that leave a lasting impression. At Square Root Marketing, the future is today.

Andi
Savvy Sam
Techy Thomas
Clever Caleb
Crafty Caroline
Innovative Ingrid

Phone: +1 786-558 9940
Email: contactus@squarerootmarketing.com
USA Address: 8725 NW 18th Terrace, Suite 204 Doral, FL, 33172
MX Address: Iza Business,Lago Alberto #319, Piso 6, CP 11520, CDMX