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Andrea Padilla

CEO & Founder

Marketing and Public Relations Strategist with over 20 years of experience in brand strategy, executive positioning, B2B marketing, and Corporate Communications & Public Relations across both domestic and international markets. She boasts vast expertise in the fields of hospitality, travel and tourism, technology, and financial industries. Recognized as one of the top marketing and public relations experts in Latin America, according to The Internationalists 100.

Dimitra Papatzikos

Operational Manager

Operations leader with more than 20 years of experience in managing strategic resources and technology projects. Prior to her experience at SQRM, Dimitra worked for a Registered Investment Advisor Firm and a Logistics Company in the US. In Venezuela, she worked at the Central Bank of Venezuela and PDVSA. She holds a bachelor’s degree in computer science from the Universidad Central de Venezuela and an Executive Master’s in Telecommunications and Information Technology from the Universidad Catolica Andres Bello.

Elena Amigorena

Chief of Staff & Financial Controller 

Seasoned professional with over a decade of experience in the fields of Business Administration, Strategic Planning, Control Management, Human Resources, and Accounting in renowned national and multinational companies. Prior to joining SQRM, she held a pivotal role at Celistics as their Corporate Controlling Manager for Latin America, US, and Spain, where she led human resources planning and compensation processes across the group. Earlier in her career, she served in diverse leadership positions at Artear and Honda Motor de Argentina.

Carolina Alliani

Senior Account Director

Marketing and Event Logistics specialist with 12+ years of experience in integrated brand building, communications strategies, and campaigns for B2C and B2B fields. Carolina is proficient at elevating brand perception, forging strong partnerships, and driving business growth for Fortune 500 companies in the fields of Hospitality, Fintech, and Technology. Skilled in project management, public relations, demand generation campaigns, event management, merchandise logistics, and budget planning. Her personal passions include public speaking, communications, teamwork, dancing, Pilates, and travel.

Alejandro Marval

Growth & Digital Director

Results-driven and tech-savvy executive with proven results for diverse startups across Latin America and Fortune 500 companies. He has great expertise in content development and brand management, with 10+ years of experience developing bold and digital-first content strategies that drive brand growth for bottom-line performance. Alejandro is an expert in brand revitalizations for startups, paid and organic media positioning strategy, thought leadership, and management of corporate responsibility programs.

Pablo Cevasco

Creative Director

Experienced Management and Production specialist with 20+ years of proven results working for several Fortune 500 companies in consumer products, entertainment, real estate, logistics, hospitality, and financial services industries. Since our inception, Pablo has led countless initiatives for our clients, from product launches and mass events to digital sales campaigns. Pablo holds a Bachelor’s Degree in Advertising & Communication Sciences from Universidad de Palermo and studied Digital Animation at Disney College.

Maggie Bautista

Mexico Market Leader – PR & Marketing Director for LATAM

Experienced B2B marketing and public relations strategist with more than 20 years working in the technology and communications sector. Prior to her work at Square Root Marketing, she held various leadership positions in Field Marketing for Avaya in Latin America, as well as high seniority positions at Lucent Technologies and AT&T. With an unstoppable, get-it-done attitude, Maggie has effectively placed our clients at the forefront of media coverage in Latin America across fields such as economy, business, conventions, and tourism. Proven capabilities in event management, logistics, and development of 360° brand positioning.