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Dive into Our Roots

At Square Root Marketing, we bring together creativity, courage, and collaboration, cultivating an environment where innovation flourishes. Our foundation is rooted in an entrepreneurial spirit and a commitment to delivering measurable success for our clients. Meet our team, the heart of our operation and the force driving us forward.

Our Leadership Team

Behind every great idea, there are great minds. Meet our visionary pioneers, the torchbearers of our creative journey. They don’t just lead; they inspire, enabling our collective to reach new horizons while honoring the individual strengths that make us unique.

Andrea Padilla

CEO & Founder

Marketing and Public Relations Strategist with 20 years of experience in brand strategy, executive positioning, B2B marketing… Read More >

Elena Amigorena

Financial Controller

Seasoned professional with over a decade of experience in the fields of Business Administration, Strategic Planning… Read More >

Andrea Padilla

CEO & Founder.

Marketing and Public Relations Strategist with over 20 years of experience in brand strategy, executive positioning, B2B marketing, and Corporate Communications & Public Relations across both domestic and international markets. She boasts vast expertise in the fields of hospitality, travel and tourism, technology, and financial industries. Recognized as one of the top marketing and public relations experts in Latin America, according to The Internationalists 100.

 

Elena Amigorena

Financial Controller

Seasoned professional with over a decade of experience in the fields of Business Administration, Strategic Planning, Control Management, Human Resources, and Accounting in renowned national and multinational companies. Prior to joining SQRM, she held a pivotal role at Celistics as their Corporate Controlling Manager for Latin America, US, and Spain, where she led human resources planning and compensation processes across the group. Earlier in her career, she served in diverse leadership positions at Artear and Honda Motor de Argentina.

 
Erika Souza Cruz

Head of Regional Marketing & Communications

Highly skilled professional, fluent in three languages, with over 25 years of experience in Corporate Communications and Brand Management…
Read More >

Alejandro Marval

Content & Digital Director

Results-driven and tech-savvy executive with proven results for diverse startups across Latin America and Fortune 500 companies. He has great expertise in content… Read More >
Erika Souza Cruz

Head of Regional Marketing & Communications

Highly skilled professional, fluent in three languages, with over 25 years of experience in Corporate Communications and Brand Management. She is adept at leading public relations and marketing efforts to boost brand engagement, protect reputation, and attract customers across various industries. Before joining Square Root Marketing, she held several leadership roles at Edelman, where she coordinated the design and rollout of multiple campaigns for top-tier companies in the US and Latin America. She was also the Head of Communications at Seekr Technologies.

 

Alejandro Marval

Content & Digital Director

Results-driven and tech-savvy executive with proven results for diverse startups across Latin America and Fortune 500 companies. He has great expertise in content development and brand management, with 10+ years of experience developing bold and digital-first content strategies that drive brand growth for bottom-line performance. Alejandro is an expert in brand revitalizations for startups, paid and organic media positioning strategy, thought leadership, and management of corporate responsibility programs.

 

Pablo Cevasco

Creative Director

Experienced Management and Production specialist with 20+ years of proven results working for several Fortune 500 companies… Read More >

Carolina Alliani

Account Director

Marketing and Event Logistics specialist with 12+ years of experience in integrated brand building, communications strategies, and campaigns for…
Read More >

Pablo Cevasco

Creative Director

Experienced Management and Production specialist with 20+ years of proven results working for several Fortune 500 companies in consumer products, entertainment, real estate, logistics, hospitality, and financial services industries. Since our inception, Pablo has led countless initiatives for our clients, from product launches and mass events to digital sales campaigns. Pablo holds a Bachelor’s Degree in Advertising & Communication Sciences from Universidad de Palermo and studied Digital Animation at Disney College.

Carolina Alliani

Account Director

Marketing and Event Logistics specialist with 12+ years of experience in integrated brand building, communications strategies, and campaigns for B2C and B2B fields. Carolina is proficient at elevating brand perception, forging strong partnerships, and driving business growth for Fortune 500 companies in the fields of Hospitality, Fintech, and Technology. Skilled in project management, public relations, demand generation campaigns, event management, merchandise logistics, and budget planning. Her personal passions include public speaking, communications, teamwork, dancing, Pilates, and travel

 
Our Creative Specialists

Each member of our team adds a vital piece to our creative puzzle. By complementing one another, we innovate, push boundaries, and transform challenges into success. Our collective creativity is our secret weapon in crafting compelling strategies that resonate with audiences and drive growth.

Embracing the Future Through the Power of AI

We have planted the seeds of Artificial Intelligence in our workflow. Harnessing the remarkable potential of AI technology, we deliver unparalleled precision, tailor-made personalization, and captivating campaigns that leave a lasting impression. At Square Root Marketing, the future is today.

Andi
Savvy Sam
Techy Thomas
Clever Caleb
Crafty Caroline
Innovative Ingrid

CONTACT US

Phone: +1 786-558 9940
Email: contactus@squarerootmarketing.com
Address: 8725 NW 18th Terrace, Suite 401 Doral, FL, 33172

Andrea Padilla

CEO & Founder

Marketing and Public Relations Strategist with over 20 years of experience in brand strategy, executive positioning, B2B marketing, and Corporate Communications & Public Relations across both domestic and international markets. She boasts vast expertise in the fields of hospitality, travel and tourism, technology, and financial industries. Recognized as one of the top marketing and public relations experts in Latin America, according to The Internationalists 100.

Dimitra Papatzikos

Operational Manager

Operations leader with more than 20 years of experience in managing strategic resources and technology projects. Prior to her experience at SQRM, Dimitra worked for a Registered Investment Advisor Firm and a Logistics Company in the US. In Venezuela, she worked at the Central Bank of Venezuela and PDVSA. She holds a bachelor’s degree in computer science from the Universidad Central de Venezuela and an Executive Master’s in Telecommunications and Information Technology from the Universidad Catolica Andres Bello.

Elena Amigorena

Financial Controller 


Seasoned professional with over a decade of experience in the fields of Business Administration, Strategic Planning, Control Management, Human Resources, and Accounting in renowned national and multinational companies. Prior to joining SQRM, she held a pivotal role at Celistics as their Corporate Controlling Manager for Latin America, US, and Spain, where she led human resources planning and compensation processes across the group. Earlier in her career, she served in diverse leadership positions at Artear and Honda Motor de Argentina.

Erika Souza Cruz

Head of Regional Marketing & Communications

Highly skilled professional, fluent in three languages, with over 25 years of experience in Corporate Communications and Brand Management. She is adept at leading public relations and marketing efforts to boost brand engagement, protect reputation, and attract customers across various industries. Before joining Square Root Marketing, she held several leadership roles at Edelman, where she coordinated the design and rollout of multiple campaigns for top-tier companies in the US and Latin America. She was also the Head of Communications at Seekr Technologies.

Alejandro Marval

Content & Digital Director

Results-driven and tech-savvy executive with proven results for diverse startups across Latin America and Fortune 500 companies. He has great expertise in content development and brand management, with 10+ years of experience developing bold and digital-first content strategies that drive brand growth for bottom-line performance. Alejandro is an expert in brand revitalizations for startups, paid and organic media positioning strategy, thought leadership, and management of corporate responsibility programs.

Pablo Cevasco

Creative Director

Experienced Management and Production specialist with 20+ years of proven results working for several Fortune 500 companies in consumer products, entertainment, real estate, logistics, hospitality, and financial services industries. Since our inception, Pablo has led countless initiatives for our clients, from product launches and mass events to digital sales campaigns. Pablo holds a Bachelor’s Degree in Advertising & Communication Sciences from Universidad de Palermo and studied Digital Animation at Disney College.

Carolina Alliani

Account Director

Marketing and Event Logistics specialist with 12+ years of experience in integrated brand building, communications strategies, and campaigns for B2C and B2B fields. Carolina is proficient at elevating brand perception, forging strong partnerships, and driving business growth for Fortune 500 companies in the fields of Hospitality, Fintech, and Technology. Skilled in project management, public relations, demand generation campaigns, event management, merchandise logistics, and budget planning. Her personal passions include public speaking, communications, teamwork, dancing, Pilates, and travel.